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Grupo Apex buys vegetable crisps maker Viube Foods

Grupo Apex buys vegetable crisps maker Viube Foods
Grupo Apex buys vegetable crisps maker Viube Foods


Grupo Apex has snapped up Spanish peer Viube Foods, a manufacturer of vegetable crisps.

The acquisitive Apex wants to be a “benchmark” in vegetable crisps, a segment the company says has “great growth potential”.

Viube Foods, based in Girona in north-eastern Spain, markets snacks under its Mikso brand.

Without citing data, Apex said Mikso is “growing solidly thanks to [Viube Foods’] know-how and the brand’s excellent positioning”.

Financial terms were not disclosed.

The acquisition is Apex’s tenth since 2010. In the company’s 2021-2022 financial year, its turnover reached more than EUR100m (US$101.7m), up 22% on a year earlier. Apex said its turnover jumped 22% year-on-year.

Away from M&A, the company is expanding a factory in Zaragoza, a project that followed recent capex at sites in Navarra and León. The deal for Viube Foods gives Apex its seventh factory.

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