Do you attempt to infiltrate the online space? SEO can be your best ally!
SEO (Search Engine Optimisation) has become a crucial tool for any business, including a start-up, as it helps entrepreneurs establish themselves online. Becoming visible in this vast Internet world is more and more challenging; that is why businesses recently launched struggle to keep up with this algorithm-driven marketing era. Even the most established companies can sometimes deal with the lack of visibility on the Internet, so, understandably, start-ups are somehow less likely to leave a mark on the online environment. But it does not have to be like that, especially with so many digital marketing strategies out there. Indeed, the advertising tactic you choose will highly depend on your start-up type and needs, but SEO should be part of any strategy, as it is a staple in digital advertising.
SEO can, without any doubt, boost your start-up website position and much more than that. Thus, here are the various reasons you should include SEO in your online marketing strategy right now:
Increases organic traffic
Before digging into the topic, let us explain what organic traffic means. Did you ever visit a page by entering a query into Google and clicking on the listing in the search results? That is what organic traffic is. No paid advertisements are usually involved, which is quite impressive since appearing at the top of Google results can be a real challenge without these ads. With more than 2 billion pages on the Internet waiting to be discovered, it is easy for your corporate website to get lost in this ocean of information.
SEO can increase your website traffic organically, thanks to the specific keywords used. You may have overlooked the importance of certain words in your content, particularly since you have so many on your plate as a start-up owner. But do not worry; SEO comes to your aid with ingenious techniques to boost your online visibility sooner than you think.
Delivers customer behaviour data
Search Engine Optimisation reveals crucial information to start-ups. This is a significant advantage to take into account since, as a start-up, you do not have much data about customers. Due to the various SEO tools, you can learn which words consumers prefer to conduct searches and adapt your strategy to them. It will happen, of course, in time, so you need to be patient to benefit from it long after you have launched your start-up.
Builds online credibility
It is not a surprise that SEO helps you establish your brand as a credible, reputable one. So, ensure you work with the right team that includes valuable information about your business on your corporate website (what mission does your start-up have, your main objectives, how customers can contact you). SEO can contribute to an engaging and contentful page or blog where potential customers find relevant and useful information. And remember that the appearance of your page goes hand in hand with accurate content, so make sure you have a user-friendly, elegant design for your website.
Helps you scale your business on a budget
More often than not, budget is a real problem for start-ups; that is why start-up owners are looking for cost-effective methods to push their companies forward. Fortunately, SEO does not require huge investments to generate traffic. One of the best ways to rank high in search engine results is through backlinks, which are particularly valuable in most search engine algorithms. This means that other websites will link to your page, something that increases confidence among consumers and urges them to visit your business website. These link building services are usually budget-friendly, so start-ups can afford to implement this SEO practice. Later on, when your business is ready to make the most of SEO, you can consider support from professional SEO tools or digital marketing agencies. Collaborating with specialists in the field is always advisable, as they will evaluate your start-up needs and build powerful backlinks accordingly. You can find link building United Kingdom-based agencies for all types of organisations, so if you have ever wondered if these work with start-ups, the answer is definitely yes.
More relevant content
The most helpful thing you can do to stay in touch with your audience is to create up-to-date content. Thus, ensure you share catchy and meaningful information with your customers to keep them close. Your ultimate goal is to maintain an engaged audience willing to purchase your products or services and build quality traffic. So, consider SEO-oriented content as your next online advertising tactic to attract and keep relevant customers close to your start-up. Once you gain their trust at the beginning, communicating with and getting to know them will be much easier.
Mobile-friendly website
It is not surprising that customers need to find you for your brand to gain visibility. You probably know that most consumers search for businesses, products, or services online before making a purchase, but did you know that about 70 percent of them use a smartphone to conduct their online research? Thus, you need an optimised, mobile-friendly page for customers to stay there and not jump to the next competitor in the search results. This is where SEO comes into play – search engine tools constantly optimise your website and overall presence on the Internet, making your page easy to navigate for users, whether actual or potential clients.
When a user searches for a certain product online and enters a keyword relating to that product into a search engine, they will find hundreds of businesses selling the same product or service. So, it is essential to have a good SEO in place to avoid getting lost in the second or, even worse, third Google results (we all know nobody goes that far).
Do not forget that success takes time, so you need to be patient because appearing first in the search engine results cannot happen overnight. But if you implement the right SEO strategy, it can happen sooner than you think!
