Starting any business requires a lot of things to think about. A video streaming service launch has its own peculiarities. You need to find the program that will help manage everything, decide about content creation, and many more. In this article, we are going to talk about some sticking points that a business can face when arranging such a platform.
What obstacles should you think about when working with a video streaming platform?
#1 Content licensing
If you don’t create your own content, you will probably acquire videos from other sources. In this case, you will need permission from the content owners to publish it on your platform.
Licensing permission is essential if you want to build a video streaming platform with movies and shows. You need to sign the contract defining terms that will allow you to publish videos legally. Otherwise, placing videos illegally will be regarded as copyright infringement.
Also, check if the IPTV/OTT solution you obtain has the functionality to protect video content from being stolen. This feature is called the IPTV DRM solution. It protects a copyright holder’s rights from malicious activity.
#2 Distribution
You need to think about what markets you would like to cover, and where you will stream your content. With a CDN solution, you can go worldwide.
Some companies which develop an IPTV/OTT solution partner with companies providing CDN services. They simplify the process for you by that. You will not need to communicate with CDN companies by yourself. But some companies offer only a solution for streaming content.
If you want to save your time, it is better to find a business that offers an end-to-end video streaming solution.
#3 Support
But distribution is just a part of the problem. If you prefer streaming content over various locations, you need to be prepared to communicate with people from these countries. They will likely have problems with payments, the platform, and set-top boxes if you provide them.
You will need a support team, probably in different countries, that will help these people with their issues.
What is more, your platform should be comprehensible to people from different countries. It means that it should be translated and localized in the languages of your audience. Also, videos should have subtitles.
#4 Marketing
Marketing is essential in informing people about your video platform and enticing them to purchase it. It helps you attract people to your website and retain them.
What is more, some marketing channels can help you understand your audience better and build strong relationships with them. It is social media services that we are talking about. They provide many possibilities to connect with people and communicate with them: from short stories to posts, comments, and direct messages.
Besides social media services, you can take advantage of the following marketing channels:
- Search Engine Optimization. It will help your platform appear in the highest positions in search results. So, more people will be able to come across your service and use it.
- Email marketing might help in promotions, informing people about new releases, upcoming sales, and lotteries. It is also perfect for writing personalized emails.
- Word-of-mouth marketing is when your customers recommend your service to their friends. You can encourage them to do that by offering a discount.
The marketing team also researches information about your target audience, their preferences, and interests.
Conclusion
Launching a new business is always a tricky thing. We have described some obstacles that you might face. Now you can think about them in advance and decide the way you will solve these problems. We hope that the article helped.
