Central China Control — a sister corporate of Central China Actual Property, the most important developer within the central province of Henan — mentioned in a up to date commercial that it’s going to settle for down bills of wheat for homes in Minquan county.
The advert was once posted at the corporate’s reputable WeChat account this week. Consumers can use the grain to offset up to 160,000 yuan (just about $24,000) in their down cost. The brand new properties the corporate is providing promote for between $100,000 and $124,000, in step with Leju Holdings, an actual property products and services supplier.
Wheat is not the one pantry staple that is a part of the developer’s promotion marketing campaign.
In a separate advert closing month, the company mentioned that it was once keen to simply accept garlic as down cost for a residential undertaking in Qi county in Henan province.
Henan province is a big manufacturing hub in China for each wheat and garlic.
Central China Control didn’t reply to a request for remark, and deleted its wheat advert from WeChat on Wednesday. The marketing campaign has been extensively reported in Chinese language media, and was once trending on social media.
A up to date survey by way of China Actual Property Data, a personal analysis company, indicated that gross sales by way of the rustic’s best 100 builders collapsed 59% in Would possibly from a 12 months in the past.
In the meantime, extra builders are arising with imaginative tactics to spur gross sales.
Poly Actual Property, probably the most nation’s best builders, mentioned it could reward patrons a 100-kilogram (220-pound) hog in the event that they acquire a house at its residential undertaking in Lianyungang town in japanese Jiangsu province. The corporate even presented to have the pig slaughtered for purchasers.
“Purchase a space and get a 200-catty ‘Peppa’ pig. Get a just right lifestyles in a single prevent,” learn the advert, posted at the company’s WeChat account closing week, the usage of the in style British caricature persona to confer with the hog.
A “Catty” is a conventional Chinese language unit of weight and equals 500 grams. A 200-catty hog is value round 1,630 yuan ($242), according to newest executive pricing knowledge. Properties within the undertaking value between $184,000 and $260,000, in step with Leju’s knowledge.
Poly Actual Property didn’t respond to a request for remark.
Corrected: An previous model of this tale incorrectly attributed the wheat and garlic advert campaigns to an affiliated corporate.
