The corporate introduced Wednesday plans for a 1.7-million sq. foot plant in Virginia, which can make use of more or less 1,800 other folks as soon as its finished in 2025. It is going to be the Danish corporate’s 7th world manufacturing unit and 2nd in North The us — the opposite is positioned in Monterrey, Mexico.
Its gross sales jumped 27% final yr pushed via new retailer openings in China and shoppers flocking again to its reopened stores. The family-owned corporate stated it had outpaced the toy trade in all primary markets all through the yr, when gross sales of its plastic bricks totaled greater than $8 billion.
“Increasingly more households are falling in love with Lego development and we’re taking a look ahead to creating Lego bricks in the United States, considered one of our greatest markets,” stated CEO Niels B. Christiansen in a commentary.
Development a manufacturing unit in the United States additionally is helping the corporate meet call for right here, specifically when provide chains are clogged and the price to send items is surging amid document gas costs.
“Our factories are positioned as regards to our greatest markets which shortens the gap our merchandise need to shuttle,” stated Lego COO Carsten Rasmussen, within the commentary. “Our new manufacturing unit in the United States and expanded capability at our current website online in Mexico approach we can best possible reinforce long-term enlargement within the Americas.”
Christiansen additionally famous that Virginia was once selected for the carbon-neutral manufacturing unit as it lets them “construct a sun park which helps our sustainability ambitions and gives simple hyperlinks to country-wide transportation networks.”
The corporate recently employs 2,600 other folks in america and has greater than 100 stores.
— Reuters contributed to this document.
