Tobacco corporate Altria Staff may see stocks undergo as inflation weighs on consumers’ wallets, in keeping with Morgan Stanley. Morgan Stanley on Wednesday downgraded Altria to underweight from equivalent weight. The company lower its value goal to $50 from $54. The brand new projection implies 7.4% drawback from Altria’s final value Tuesday. “We look forward to better pressures from emerging fuel costs and weaker client sentiment, which will have to weigh on cigarette volumes and make stronger business down possibility,” Morgan Stanley’s Pamela Kaufman mentioned in a word. With inflation close to decades-long highs and nationwide fuel costs averaging with regards to $5 in step with gallon , customers who in most cases would achieve for a pack of Marlboros — one in every of Altria’s manufacturers — might lower prices on cigarettes. “People who smoke skew towards low source of revenue customers, who’re disproportionately impacted by means of emerging fuel and meals costs,” Kaufman mentioned. Traditionally, there was a robust inverse dating between fuel costs and cigarette gross sales volumes, in keeping with Morgan Stanley. Altria may be negatively impacted by means of Philip Morris Global’s pending acquisition of Swedish Fit , the company famous. Morgan Stanley values the pending acquisition as a 7% to fourteen% headwind to Altria’s marketplace cap. —CNBC’s Michael Bloom contributed reporting.