And now, just about 8 months later, the airline has unveiled its new glance, together with new uniforms and meals deliberate by means of Italian superstar cooks.
The brand new glance used to be unveiled along ITA’s 3 new long-haul Airbus A350-900s — the aircraft which is, in line with the corporate, their “new ambassador.”
Chef Enrico Bartolini has added pappa al pomodoro to the trade magnificence menu.
ITA Airlines
Sticking to their all-Italian pledge, the interiors of the A350 have been styled by means of Walter De Silva, a automotive clothier who labored for Fiat and Seat, ahead of turning into head clothier at Volkswagen. De Silva took his inspiration from the track “Il cielo in una stanza,” or “The sky in a room,” he stated in a press liberate.
That implies bringing blue throughout the airplane — however no longer the brilliant blue deliberate for ITA planes’ exteriors, however a extra delicate, middle of the night blue. In economic system seating, that blue turns into the bottom of the seat, with a sand-colored stripe down the center. The colours are switched for “convenience economic system” seats that have a little bit extra legroom, and for trade magnificence seats. There is a nod to the tricolore flag at the headrests, too.
The slick new design for economic system magnificence.
ITA Airlines
For long-haul flights there may also be temper lights relying at the degree of flight (boarding, take off, mid-flight, and meal instances) in addition to for dawn, sundown and night time time.
ITA plans to step by step improve its fleet from its present Alitalia airplane to a fleet of recent Airbuses, predicting that by means of overdue 2025, 75% of the fleet can be much less environmentally harmful, new-generation airplane.
ITA’s new trade magnificence.
ITA Airlines
In the meantime, the uniforms — designed by means of Bruno Cuccinelli — take a soar in opposition to informal put on, with ladies in a position to put on white cap-sleeved T-shirts with sweater vests on best. A extra conventional uniform, nearer to the darkish blue uniforms of Alitalia, is an alternative choice for team. Ladies can choose from a skirt or pants, whilst the lads’s uniforms pep up Alitalia’s military fits with large gold buttons.
Fiona Sinclair Scott, CNN Taste’s world editor, sees the brand new uniforms as a modernization of the vintage flight attendant glance.
“There used to be a time when air go back and forth used to be synonymous with final luxurious, without reference to seat task. The uniforms and get dressed codes of flight attendants, who have been predominantly ladies, have been designed to exude glamour and femininity, possibly on the expense of convenience for the ones body of workers operating lengthy hours,” she says.
ITA’s new uniforms permit feminine team contributors to choose from skirts and pants.
ITA Airlines
“Nowadays, go back and forth is extra common and cabin crews are extra gender-balanced. The tradition of go back and forth has modified and we are without a doubt seeing this mirrored in uniforms.
“Place of business get dressed codes have comfortable in nearly each business so it is not unexpected to look the inclusion of a T-shirt in those new designs, for instance. Whilst the brand new designs retain probably the most hallmarks of flight attendant-wear, they have been modernized with extra informal styling such because the relatively cropped or turned-up trousers and the choice of a boot for ladies.
“Brunello Cucinelli introduced a number of double-breasted fits in his final two menswear collections and they have carried over into this line too.”
The uniforms can be rolled out over the following couple of months, in line with the airline. ITA’s slow creation of recent seems to be is right down to cost-cutting measures for the airline which used to be born from Alitalia’s chapter.
After which there is the meals. From June 2, intercontinental flights will serve foods deliberate by means of a few of Italy’s highest cooks, beginning with Enrico Bartolini — the one chef in historical past to were awarded 4 Michelin stars in 365 days.
Bartolini’s debut menu for trade magnificence comprises pappa al pomodoro, the signature tomato-and-bread heat “pap” from his local Tuscany, and rooster flavored with Amalfi essences, like lemon.
Financial system will see a “utterly renewed menu,” whilst each merchandise of foods and drinks on board can be an Italian logo or recipe.
One day, that concentrate on italianità will see espresso served as an “enjoy” and wellness “distinctive stories” on board. Whether or not that may come with guided meditations, as a number of airways have already got on their in-flight leisure programs, or full-on in-seat massages, as Virgin Atlantic used to supply, isn’t but transparent.
ITA’s slow roll-out applies to its path map, too. It’s launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.
