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MSNBC has observed its 9 PM hour viewership just about double in Rachel Maddow’s first week again.
Rachel Maddow’s go back has brought about the collection of general audience for the 9 PM MSNBC hour to head from 1-1.2 million to one.9-2.1.
With out Maddow, the 9 PM hour carried out on par with MSNBC’s different programming and worse than The Closing Phrase with Lawrence O’Donnell, which follows it at 10 PM ET.
The audience got here again when Maddow returned, which creates an issue for MSNBC, as Rachel Maddow is chopping again to at some point per week of webhosting beginning in Would possibly.
When The Rachel Maddow Display was once at its top, MSNBC was once difficult Fox Information for cable information supremacy, however with out Maddow, Fox has widened its lead over MSNBC.
The community is at a fork within the street. With out Maddow, the scores have slipped to a considerable stage, and the community should get a hold of a brand new famous person.
MSNBC very a lot has a Rachel Maddow target audience, and a considerable collection of the ones audience depart when she isn’t at the air.
Maddow has been the face of the community for greater than a decade, and her diminished presence would require an adjustment each for the target audience and the way forward for MSNBC.
(All scores numbers by way of TVNewser)
Mr. Easley is the managing editor. He’s additionally a White Space Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Level in Political Science. His graduate paintings thinking about public coverage, with a specialization in social reform actions.
Awards and Skilled Memberships
Member of the Society of Skilled Reporters and The American Political Science Affiliation
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