Gizmodo: “Dangerous information for everybody who cherished gazing Invoice Nye the Science Man all over heart faculty science magnificence: your fave is problematic. This week, Coca-Cola, probably the most global’s largest plastic polluters, teamed up with TV’s favourite scientist for a marketing campaign to create a ‘global with out waste,’ a funny story of a company greenwashing marketing campaign.”
“In a video innocuously titled The Coca-Cola Corporate and Invoice Nye Demystify Recycling, an animated model of Nye—with a head comprised of a plastic bottle and his signature bow tie formed from a Coke label—walks audience in the course of the tactics ‘the nice other people on the Coca-Cola corporate are dedicating themselves to addressing our international plastic waste downside.’ Coke, Nye explains, desires to make use of predominantly recycled fabrics to create bottles for its drinks; he then describes the method of recycling a plastic bottle, from a consumer throwing it right into a recycling bin to being taken care of and shredded into new subject matter.”
“The video is, at the floor, a correct depiction of the method of recycling a beverage bottle. The issue lies in what recycling can in truth do. Nye paints a rosy image within the video of plastic Coke bottles being recycled ‘over and over’—but when the whole lot labored like he’s mentioned, we wouldn’t be dealing with plastic air pollution that has grown fourfold during the last few many years.”
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