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Put up Holdings-owned Weetabix snaps up UFit protein shakes company

Put up Holdings-owned Weetabix snaps up UFit protein shakes company
Put up Holdings-owned Weetabix snaps up UFit protein shakes company


Put up Holdings-owned UK-based breakfast cereal maker Weetabix has obtained Lacka Meals, the manufacturer of the UFit emblem of protein shakes.

The fee paid for Lacka Meals, based in 2012 by way of managing director Austin Bailey, used to be now not disclosed by way of Weetabix.

Privately-owned Lacka Meals, positioned in Marlow, Buckinghamshire, north of London, manufactures high-protein and fibre shakes fortified with nutrients and minerals, together with UFit 50 and lower-calorie UFit Lite. The variety additionally has a vegan, plant-based choice made with pea protein and coconut milk.

US-based Put up obtained Weetabix for GBP1.4bn (then US$1.8bn) in 2017 from Chinese language state-backed majority shareholder Vibrant Meals Crew and an funding fund prompt by way of Baring Non-public Fairness Asia.

Burton Latimer, Northamptonshire-based Weetabix stated in a observation: “The all-cash deal, subsidized by way of Put up Holdings, unites two of the United Kingdom’s market-leading foods and drinks companies and unlocks enlargement alternatives for Lacka Meals each in the United Kingdom and in global markets.”

Put up-transaction, Lacka Meals will function as an unbiased corporate and the present control staff will stay in position.

Bailey added: “Securing funding from a like-minded British industry and circle of relatives favorite akin to Weetabix is a transformational step within the Lacka Meals tale and can lend a hand boost up our tempo of enlargement in a hastily increasing class each right here in the United Kingdom and the world over.”

The UFit vary, which additionally contains on-the-go protein snacks Crunchers, is offered into UK outlets.

Weetabix additionally has its personal excessive fibre, protein beverages – Weetabix At the Pass, whilst Put up Holdings provides its Premier Protein line of shakes and powders in america.

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