X-Generation Swiss analysis & construction AG based totally in Wollerau, is transferring into the long run with a brand new control group after a metamorphosis of possession. Over the last few a long time, the corporate has established some actual cult manufacturers within the box of efficiency sports clothing with its X-Bionic and X-Socks labels. This marketplace place is now being expanded globally underneath the management of CEO Maximilian Lenk. Lenk may be convey on board an excessively entrepreneurial, cutting edge and obviously digitally-minded group of managers. On the similar time, the gross sales group is being realigned.
X-Generation, with its manufacturers X-Bionic and X-Socks, has develop into some of the main providers of textile efficiency applied sciences. The X-Bionic logo has received the Plus X Award, the sector’s greatest innovation prize for era, game and way of life, as probably the most cutting edge logo of the yr 13 instances in a row. In general, X-Generation has over 800 world patent packages to its credit score and has received over 600 awards and greater than 1,200 medals at world championships and Olympiads. The patented applied sciences permit athletes reach most sensible efficiency in all prerequisites and to coach longer, more secure and extra very easily.
Maximilian Lenk
The brand new control group consists as follows.
Maximilian Lenk, CEO, labored for the Mammut Sports activities Staff for 10 years – maximum lately as Leader Product Officer. Throughout his time there, he contributed considerably to the strategic realignment and digitization of the emblem. (Get started: April 1, 2022)
Jana Hildenbrand, CFO, was once maximum lately Director Company Controlling & Oblique Procurement at Marc O’Polo. Jana was once instrumental within the robust expansion of the emblem for over twenty years. (Get started: February 1, 2022)
Patrick Strumpf, CCO (Leader Industrial Officer), has effectively based and controlled a number of business firms. He was once maximum lately a member of the Government Board at Brack.ch, the place he constructed up the House&Dwelling department in addition to the personal manufacturers house. (Get started: Might 1, 2022)
Martijn Jegerings, Leader Advertising Officer, was once maximum lately Head of Logo Technique & Knowledge Intelligence at Mammut Sports activities Staff. He was once collectively accountable for the very a success digitization of the Mammut logo and is co-founder of the outside sports clothing corporate Open Put on. (Get started: Might 1, 2022)
The gross sales group will probably be underneath new control as follows from June 1, 2022:
Urs Rüttimann, Head of Gross sales German Talking International locations, has labored for Adidas for just about 24 years, maximum lately as Director Key Account Switzerland & Austria and member of the Government Board of adidas game gmbh.
Christian Härig, Head of Gross sales Company Industry/Particular Tasks, was once maximum lately Marketplace Supervisor Switzerland at BMC Switzerland. Ahead of this, he labored for the Mammut Sports activities Staff for 10 years – maximum lately as Head of Company Industry.
Steffen Pabst, Head of International Gross sales, joined X-Bionic in April 2019 as Industrial Director. He prior to now labored as Gross sales Supervisor at Odlo, Operations Director at Starbucks and Director of Retail outlets at Nike.
“We as a group percentage the passion for this remarkable corporate, our robust manufacturers and the marketplace possible. I am truly taking a look ahead to operating with my group to expand our applied sciences, our merchandise and our neighborhood; to ship remarkable merchandise and studies to our shoppers. We’re taking the following large step to give a boost to the numerous sports activities lovers of their interest with our efficiency put on,” says Maximilian Lenk.
Media touch: Karin Lehmann, WeArePepper GmbH, karin@wearepepper.ch
