Minor Figures, a UK-based producer of shelf-stable oat milk, is to release a relaxing vary.
The advance follows the company successful listings for 3 current SKUs from the United Kingdom’s greatest grocer, Tesco.
Its merchandise, already stocked via Waitrose and Morrisons, can also be discovered in additional than 2,500 grocery shops throughout the United Kingdom and greater than 5,000 espresso stores and independents.
The Tesco deal will see Minor Figures’ merchandise offered in 700 of the store’s UK shops and 140 of its retailers in Eire.
Common supervisor Ben Vear advised Simply Meals: “We see ourselves as an actual challenger logo. It’s tough to get listings however we cross to conferences with patrons with numerous credibility on account of the way in which we now have constructed up the logo. And customers are conversant in us as a result of they have got loved the goods in espresso stores.”
Vear mentioned Minor Figures, which additionally sells its merchandise by itself web page and by way of e-commerce platforms together with Amazon and Ocado, will release the chilled vary subsequent month.
“It’s all the time a problem to release new merchandise and we need to make certain we do a really perfect process of it. We will be able to be generating this on a separate line and growing other packaging,” he mentioned.
He added that the release will probably be sponsored up via a countrywide promoting marketing campaign. Outlets are but to be disclosed.
Minor Figures, which additionally has workplaces in Melbourne and Los Angeles, sells its oat milk in 40 international locations. The company’s greatest markets are Australia, the United States, Canada, Japan and Eire, promoting into outlets together with Coles, Complete Meals Marketplace and SuperValu.
Arrange in 2014, Minor Figures’ annual gross sales are round GBP30m. It has noticed year-on-year gross sales expansion of GBP9m.
Vear added: “We now have localised manufacturing in Australia and North The us in addition to in the United Kingdom. In 2022, we’ll be prioritising expansion in those current markets, in addition to proceeding our enlargement throughout Europe.”
Similar Firms
