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France’s Avril buys majority of Italian company Eccellenza Italiana

France’s Avril buys majority of Italian company Eccellenza Italiana
France’s Avril buys majority of Italian company Eccellenza Italiana


Avril, the French agri-food workforce, has snapped up a majority stake in Italian company Eccellenza Italiana.

Monetary main points weren’t disclosed. Arrange in 2014, Eccellenza Italiana sells merchandise together with condiments and olive oil in France.

The ones two classes are spaces wherein Avril is having a look to take a position as a part of efforts to make bigger its presence in consumer-facing markets.

Avril basic supervisor Jean-Philippe Puig mentioned: “We can maintain all of the creativity of Eccellenza Italiana, the supply of its good fortune, whilst giving it the manner to take a brand new step in its building, due to the beef up of the crowd and our in-depth wisdom of the markets. We can thus improve our positions within the person items sector, in keeping with the crowd’s strategic priorities.”

Eccellenza Italiana sells merchandise thru mainstream shops beneath its Italians Do It Higher logo. The corporate has the Al Dente Al Salsa for merchandise offered thru extra specialist shops like Italian delis and the Il Biologico Italiano logo for offered thru natural wholesalers.

The company does no longer reveal its annual gross sales. Simply Meals has requested Avril for extra element at the new asset’s technique to develop the world over.

In a remark, Christian de Waldner and Patrizio Miceli, the co-founders of Eccellenza Italiana, mentioned: “Our ambition is to change into the chief within the scorching sauces marketplace in an
obtainable top class place in France after which the world over, and in addition to make bigger into new classes. Avril’s energy and its experience within the savoury grocery marketplace will likely be an actual accelerator for the improvement of our manufacturers.”

Avril could also be eyeing plant-based fare and is in talks to procure native rice, legumes and chickpeas provider Soufflet Alimentaire from agribusiness peer InVivo Team.

Soufflet Alimentaire is a trade that processes and markets merchandise together with rice, pulses and grain mixes. It sells merchandise beneath the consumer-facing logo Vivien Paille and in addition sells elements to meals producers and foodservice consumers.

Sofiprotéol, the funding arm of agri-food workforce Avril, has been a minority shareholder in Soufflet Alimentaire since closing yr.

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