“Many gross sales groups now bring to mind WhatsApp as their secret weapon,” says Wen Shaw, CEO and co-founder of generation corporate Cooby. The difficulty is, he issues out, that managing WhatsApp interactions with consumers turns into an increasing number of tricky as companies get greater. That’s the place Cooby, which is as of late saying the of entirety of a $2.9m investment spherical, comes into the image.
Without a doubt, WhatsApp has massive achieve, with greater than 2 billion lively customers world wide. For companies, the messaging app supplies an enticing strategy to engage with consumers and potentialities – it feels much less formal and extra quick than emails and different extra conventional buyer verbal exchange channels. Shoppers love it too – they get real-time responses to their questions and queries, in a structure that they’re used to in different portions in their lives.
Then again, trade use of WhatsApp could cause issues. Working outdoor of the trade’s standard methods and channels, keeping an eye on WhatsApp messaging may also be tricky. The trade has no easy strategy to keep on best of what particular person team of workers individuals had been discussing with consumers – what commitments had been made, say, or what issues a definite buyer would possibly have. “As companies scale, this turns into an increasing number of difficult – your buyer communications don’t seem to be attached for your different trade equipment,” Shaw says.
Input Cooby, he provides. “Cooby is a device that improves data drift,” explains Shaw. “It makes certain everybody within the trade may also be at the identical web page in the case of consumers.”
What that implies in observe is that Cooby’s equipment combination workers’ WhatsApp task to support visibility around the trade. The purpose is to wreck down silos – particular person conversations are now not caught within the WhatsApp accounts of every member of team of workers; the trade can subsequently take motion as and when it must, in accordance with a complete view of every dialog.
Cooby successfully gives two other merchandise. First, its engagement equipment permit every WhatsApp person within the trade to organise their accounts extra successfully – as an example to crew consumers in step with want or level, to take notes and to set reminders – so as to spice up their productiveness. Customers will also glance up the LinkedIn profiles in their consumers to get a greater view of who they’re chatting with.
2d, Cooby additionally gives a “staff house device”, enabling companies to control their WhatsApp engagement from a unmarried location, and to construct a dialog database; firms will also use this to analyse the standard in their buyer leads and engagement. “It supplies complete transparency into WhatsApp, enabling a easy drift of information, data, and comments that empowers each stage of the gross sales organisation to adapt and reach higher effects,” Shaw explains.
Cooby founders Wen Shaw and Jocelin Ho
Cooby
It’s an way that looks to resonate strongly with firms who’ve followed WhatsApp as a buyer verbal exchange channel. Cooby best went are living remaining yr however already has consumers in additional than 80 nations and has thus far signed up greater than 20,000 customers.
It operates as a software-as-a-service type with maximum consumers signing annual contracts to make use of Cooby’s equipment. Parts of the carrier are at no cost, with paying consumers securing get entry to to top rate services and products.
The corporate’s fast enlargement has additionally stuck the eye of buyers, with the investment spherical introduced as of late led through Sequoia India’s Surge and Pear VC. The Taiwanese corporate is the primary trade from the rustic to enroll in the Surge programme for Asian start-ups.
Shaw, whose occupation contains stints with Fb, Dropbox and IBM, works intently with co-founder Jocelin Ho, who labored up to now at Google, Ericsson and Google. “Messaging apps now dominate the best way firms communicate to their consumers, however they want a method to control that,” he says. Cooby’s equipment supply that – for WhatsApp, but additionally for the messaging app Line.
