Zurich, February 2022 – REBELS 0.0% has effectively finished a 1 million CHF seed investment spherical from the StartAngels Community and different industry angels. They’re the primary Swiss corporate to provide non-alcoholic choices to more than a few spirits and now need to excite “aware drinkers” during Europe.
Zurich startup REBELS 0.0% receives 1 million funding for EU growth
The beginning-up REBELS 0.0% introduced their vary of double distilled alcohol-free gin, rum and aperitif choices at the Swiss marketplace remaining yr. With its “Liberating the Spirit of Spirits” undertaking, the younger corporate desires to damage social consuming norms and have fun everybody’s freedom of selection. After simply 10 months they now additionally need to triumph over the Ecu marketplace. “We can make investments the CHF 1 million monetary injection basically in advertising and marketing, gross sales and crew growth,” says Christof Tremp (44), founder and CEO. “The short-growing class could be very dynamic and it’s now vital to compete additionally in world comparability with our Swiss high quality and rebellious positioning.”
The million-funding comes from the Swiss “StartAngels Community Zurich” and different personal industry angels, together with skilled mavens from the beverage and client items trade within the DACH area. “We had been in particular inspired through the founding duo, who had been ready to report spectacular gross sales and marketplace presence after best a little while. Coupled with the cheeky emblem positioning and the unusually excellent merchandise, we see nice possible to grow to be a related competitor the world over,” says lead investor and new member of the Board of Administrators Dr. Friedrich Hoepfner.
However does “alcohol with out alcohol” make any sense in any respect, one wonders? Actually, they’re following the rising world pattern against extra aware consuming. In keeping with Nielsen knowledge, the no-low alcohol sector has grown through an outstanding 506% since 2015. “An increasing number of individuals are bored to death with the hangover the following morning, however nonetheless do not need to forego stress-free beverages,” says co-founder Janick Planzer (34). “Whilst we needed to do a large number of schooling concerning the class and our merchandise at first of remaining yr, we are actually receiving increasingly more direct inquiries from shops and the gastronomy in Switzerland and out of the country. In the intervening time we’re to be had in over 150 bars, motels and uniqueness shops, and the surge in gross sales all the way through Dry January remaining month has after all proven that the alcohol-free pattern has already reached the hundreds.”
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