This week, 24-year-old fashion Sofia Jirau turned into the primary individual with Down syndrome to seem in a marketing campaign for Victoria’s Secret.
The Puerto Rican fashion gave the impression along 17 different ladies to advertise the brand new all-day-comfort Love Cloud assortment, which the logo hopes will “reinforc(e) Victoria’s Key is dedication to welcoming and celebrating all ladies,” in step with a press remark.
24-year-old Sofia Jirau, from Puerto Rico, is the primary fashion with Down syndrome to fashion for Victoria’s Secret. Credit score: Victoria’s Secret
On Wednesday, Jirau took to Instagram to precise her pleasure for the milestone.
Jirau has been modeling since 2019 and in addition owns an internet retailer referred to as “Alavett,” a Spanish-English play on phrases for the word “I like it.” In February 2020, Jirau turned into one of the crucial few fashions with Down syndrome to stroll in New York Type Week. She emphasizes via her social media accounts that her function is to inspire others to pursue their goals.
“I all the time say ‘Inside of and in the market aren’t any limits’ to inspire folks to wreck via their self-imposed obstacles,” she writes on her web site.
The brand new marketing campaign options 18 ladies, each legit and non-professional fashions, for a brand new line of comfort-focused bras and undies. Credit score: Victoria’s Secret
Brazilian fashion Valentina Sampaio is a part of the ambassador program VS collective, based ultimate yr, in addition to the brand new Love Cloud marketing campaign. Credit score: Victoria’s Secret
One of the crucial founding participants of the VS Collective are actually featured within the Love Cloud marketing campaign, together with Bieber, Akech, Sampaio and plus-size fashion Paloma Elsesser.
Ingenious director Raúl Martinez mentioned in a remark that the marketing campaign is “a big second within the emblem’s evolution.”
“From the forged of implausible ladies that deliver the gathering to lifestyles, to the implausible inclusive spirit on set, this marketing campaign is a very powerful a part of the brand new Victoria’s Secret usual we’re developing,” he mentioned.
