From the glamor of celebrities walking down the pink carpet to the memorable speeches to the sudden wins, award presentations have attracted huge consideration all the way through the a long time.
That storyline proved true for the Oscars and Emmys thru a lot of the past due Eighties and Nineteen Nineties. However that leisure award-show zeitgeist is not what it was.
The Oscars noticed an 81.2% drop from top viewership in 1998 to 2021, in step with Nielsen. As for the Emmys, they noticed an 80.6% drop from its 1986 prime to 2021.
On best of a gentle decline in scores, the celeb-filled occasions have additionally been hit with controversies and protests that additional jeopardize their futures as must-watch occasions.
What is extra, their viewership tendencies are a lot older than the 18- to 49-year-old demographic that advertisers covet.
However, the Oscars and Emmys nonetheless play an essential component within the movie and tv business. A unmarried nomination can bolster a movie’s field administrative center numbers, a TV reveal’s scores, or generate the next asking worth for the nominee’s subsequent undertaking.
Jointly, studios have spent an estimated $100 million each and every yr on so-called “For Your Attention” campaigns to land nominations for his or her motion pictures or presentations, in step with WalletHub.
So why is it that those award presentations are now not the must-watch occasions they was? Watch the video above to be informed extra about the upward thrust and fall of the Oscars and Emmys.
