Paulig, the Finland-based espresso and Tex Mex main, has invested in fledgling gluten-free pizza company For Actual! Meals.
Sweden-based For Actual! Meals has raised EUR850,000 (US$957,000) in a seed investment spherical led by way of PINC, Paulig’s in-house venture-capital arm.
Arrange in 2020, For Actual! Meals says it sells its pizza at “main” meals retail chains in Sweden, in addition to thru e-commerce grocer Mathem and its personal site. The corporate additionally has foodservice shoppers for its frozen pizza, which makes use of bases fabricated from cabbage.
Daniel and Kristin Nowak, For Actual! Meals’ co-founders, mentioned: “With this funding, we will be able to critically scale up the manufacturing and gross sales and advertising and marketing efforts, each in Sweden and within the Nordics, in addition to protected the release of recent merchandise.”
Paulig says its PINC enterprise arm makes early-stage investments “in and round the way forward for meals” to lend a hand the gang “renew itself and prosper, in addition to give a contribution to a tastier, more fit and extra sustainable planet”.
PINC’s investments come with Switzerland-based cell-cultivated meat company Mirai Meals and Finnish start-up Carrot Revolution, which owns Carrot Kitchen, a cooking app for youngsters.
Marika King, the top of PINC, mentioned: “For Actual! Meals has succeeded with the artwork of constructing a nutritious choice to one of the indulgent foods we’ve – pizza. As well as, the workforce has a number of new merchandise within the pipeline so we’re very excited to be a part of this adventure.”
Different traders who took section within the investment spherical incorporated Christer Ridderheim – the founding father of delicatessen industry Ridderheims, which is now owned by way of Atria – and Hans Johansson, founding father of Swedish era company Semcon.
Simply Meals information: Large Meals’s stake at some point – in-house venture-capital budget
