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In the event you seek “best books for marketers” on Google, you are going to inevitably get lists of nonfiction titles — a parade of self-help, non-public building and industry reads. Words like “overwhelm it,” “affect,” “behavior” and “smarter” are splashed throughout their covers. Those books have advantage, however is studying handiest nonfiction in fact retaining marketers again?
Farrar, Straus and Giroux
Have a look at President Obama’s 2021 summer season studying checklist; it integrated virtually completely novels — sci-fi, historic fiction and a number of brief tales. Studying fiction, similar to looking at TV, is continuously noticed as frivolous and a waste of time amongst marketers who’re too busy “hustling” to sit down down and calm down. However similar to TV, there’s lots to be won from studying a just right tale. What may just marketers acquire from increasing their studying lists past (precious) nonfiction reads? Let’s read about.
