Chevrolet rebooted and up to date the creation collection of the HBO display “The Sopranos” for a marvel Tremendous Bowl advert for its new electrical Silverado pickup truck.
Chevrolet
Chevrolet rebooted and up to date the creation collection of the HBO display “The Sopranos” for a marvel Tremendous Bowl advert for its new electrical Silverado pickup truck.
The 60-second advert, referred to as “New Technology,” aired all through the primary quarter of the sport with out the Common Motors emblem freeing any previews or teasers forward of time, a convention that has change into not unusual position for Tremendous Bowl advertisers.
The industrial comprises lots of the similar pictures as the unique creation, however as a substitute of Tony Soprano, performed through James Gandolfini, riding a 1999 Chevrolet Suburban SUV, it is the mob boss’ daughter, Meadow, performed through Jamie Lynn Siegler, in a 2024 Chevrolet Silverado EV.
“It is a other method of showcasing ‘The Sopranos’ and showcasing Chevrolet, and it felt like the good factor to do,” Steve Majoros, vice chairman of Chevrolet advertising and marketing, advised CNBC. “If you have a truck this necessary to our industry, there may be truly no different logical platform to do that.”
The spot options the unique theme track of the display, “Woke Up This Morning” through British band Alabama 3. It ends with the reunion of Meadow along with her brother, A.J., performed through Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, announcing: “The primary-ever, all-electric Chevy Silverado. A complete new truck for an entire new era.”
The advert used to be directed through David Chase, author and director of the display, with help of Phil Abraham, director of pictures for “The Sopranos” authentic name collection. The hit display aired on HBO from 1999 to 2007.
Majoros mentioned the corporate did not wish to tease the advert for the reason that workforce “preferred the perception of a giant remark that may pop out of nowhere.”
The closing time Chevrolet had an advert presence on the Tremendous Bowl used to be in 2015. It used to be any other marvel industrial that made it seem a TV blackout had befell simply prior to the sport used to be about to begin. The spot touted the corporate’s Chevrolet Colorado pickup that featured in-built 4G LTE to lend a hand in staring at the sport within the tournament of an actual energy outage.
“The Sopranos” reboot is the second one Tremendous Bowl advert for GM this yr. The corporate previous this week launched a 60-second advert forward of the sport starring actor and comic Mike Myers reclaiming his function as Dr. Evil from the “Austin Powers” secret agent comedy trilogy.
