Italy-based poultry heavyweight Amadori has different during the acquisition of native ham maker Rugger.
Rugger, based in 1935, produces the well known Lenti emblem of ham at its manufacturing facility in Turin – the emblem being named after the circle of relatives which owns the trade.
In 2020, the corporate recorded a turnover of EUR43.9m (US$50.1m). Maximum of its gross sales are in its home marketplace nevertheless it does export to international locations together with Germany, France and the United Kingdom.
Cesena-based Amadori – which had a turnover in its 2020 monetary yr of EUR1.23bn – stated the purchase, for an undisclosed sum, suits with its plan to develop the trade within the high-end, cured meat class.
CEO Francesco Berti stated: “Bringing our technology to different marketplace spaces comparable to beef and cured meats, specializing in the high-end product vary, represents a call this is totally in keeping with our company venture in opposition to a provide chain – that of pigs – that we goal to make nationwide, built-in and more and more sustainable.
“With the ability to rely on Lenti’s revel in is definitely a valuable alternative for mutual enlargement that may give new impetus to a sector of absolute excellence for Italian agri-food on the planet.”
Ruggero Lenti, the present head of Rugger, stated: “The sale provides us the chance to boost up and beef up the expansion procedure began, with the potential for expanding the distribution of goods all the way through the rustic during the building of necessary marketplace synergies with a bunch like Amadori.”
