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One of the vital necessary objectives in PR is to protected media protection. “Placements” are the lifeblood of our trade. “Exposure,” “press” or media “hits” are how we display price. However regardless of the descriptor used, media protection is nearly at all times a excellent factor. On the other hand, when a PR staff achieves a really perfect media placement, the item to bear in mind is that “it ain’t over ‘til it’s over.”
This pronouncing is broadly attributed to baseball legend Yogi Berra, whose bons mots have change into well-known cultural touchpoints through the years — together with the word via Olympia Dukakis within the movie “Moonstruck” when her personality Rose Castorini talks about having a toddler later in lifestyles.
