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Westcon-Comstor appoints Patrick Aronson as Leader Advertising and marketing Officer

Westcon-Comstor appoints Patrick Aronson as Leader Advertising and marketing Officer
Westcon-Comstor appoints Patrick Aronson as Leader Advertising and marketing Officer


Transfer alerts renewed center of attention on Spouse Good fortune for the safety, networking and hybrid cloud distributor

LONDON, UK – 1 February 2022Westcon-Comstor, the worldwide generation supplier and specialist distributor, nowadays introduced it has appointed Patrick Aronson as Leader Advertising and marketing Officer. On this place, Patrick will probably be chargeable for using enlargement, and construction a contemporary advertising organisation that may be sure that Westcon-Comstor’s persevered management in an international more and more pushed via subscription and as-a-service industry fashions. He’s taking in this new position, along with his present position as Govt Vice President in Asia Pacific, which sees him chargeable for industry efficiency throughout Southeast Asia, China, Japan, Korea, Australia and New Zealand.

Patrick Aronson

Patrick Aronson

Westcon-Comstor continues to peer sped up marketplace call for throughout international markets – and persevered buyer enlargement from the channel group. This new appointment alerts a renewed center of attention and funding into spouse good fortune and a dedication to handing over channel shoppers with answers and generation that may lend a hand them adapt and prosper in an atmosphere pivoting briefly to tool and hybrid cloud.

Patrick will lead Westcon-Comstor’s international business plan and pressure the evolution of the corporate’s 130-person robust international advertising group with a focal point on analytics, advertising automation and Spouse Good fortune.

In a transfer which heralds a actually global management group for Westcon-Comstor, Patrick joins fellow C-suite participants – David Grant, CEO, in London, Rakesh Parbhoo, CTO, in Johannesburg and Callum McGregor, CFO, in New York.

“I’m overjoyed to take in this new duty as CMO as we proceed to construct and develop the industry,” stated Patrick Aronson, Leader Advertising and marketing Officer, international and Govt Vice President, Asia Pacific, Westcon-Comstor. “I do know first-hand from our companions that they’re taking a look to us to give you the proper gear, procedure and construction at scale so they are able to adapt their industry fashions to ship ordinary price to each and every considered one of their shoppers. Westcon-Comstor is already a relied on emblem via the arena’s main generation distributors. As those distributors pivot to subscription and annuity fashions, they too are willing leverage our center of attention on Spouse Good fortune.

“As an inspirational chief who has been a part of this industry for the previous seven years, Patrick is the perfect user to sign up for the C-suite and to pressure spouse good fortune”, stated David Grant, CEO, Westcon-Comstor. “Patrick’s been instrumental in spearheading our good fortune within the Asia Pacific area, having introduced and led tasks like our APAC Spouse Good fortune Centre and creating our cloud industry with AWS and Microsoft. He’ll convey that have, leverage the paintings and make it international. The long run is vivid – and I’m excited to paintings extra intently with Patrick.”

Patrick has been chargeable for rising and main Westcon-Comstor’s industry in Asia Pacific. Previous to becoming a member of, Patrick spent a decade main Motorola’s cell industry in south-east Asia. He spent 5 years as Managing Director at Brightstar the place he advanced its engagement technique and mobility industry. He has a bachelor’s level in Economics and Asian Research from Hobart Faculty, New York, and is fluent in Vietnamese and Thai.

About Westcon-Comstor
Westcon-Comstor is a world generation supplier and specialist distributor, working in additional than 70 nations. It delivers industry price and alternative via connecting the arena’s main IT distributors with a channel of generation resellers, techniques integrators and repair suppliers. It combines trade perception, technical technology and greater than 30 years of distribution revel in to ship price and boost up seller and spouse industry good fortune. It is going to marketplace thru two traces of commercial: Westcon and Comstor.

WestconComstor.com | Twitter | Fb

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FOR MORE INFORMATION, CONTACT:
CCgroup for Westcon-Comstor
Charlie O’Toole / Matthew Denby
E: westcon@ccgrouppr.com





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