All over the place you glance, podcast stats are rising. The collection of listeners, displays and episodes has every exploded, and the business is appearing no signal of slowing down. Now is a brilliant time to get entangled. Podcasts are at all times in search of fascinating visitors to introduce to their listeners, and in case you have a tale to inform and classes to proportion, which may be you.
Methods to blow up your own emblem as a serial podcast visitor
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Being interviewed on related podcasts could be a low-effort method to resonate with tens of millions of folks, all in response to your character and revel in, which in flip can receive advantages what you are promoting and private emblem.
Ray Blakney is an entrepreneur who has began and scaled a couple of seven-figure industry and the founding father of Podcast Hawk, a device that is helping industry leaders to be booked on a couple of podcast episodes per 30 days. Blakney himself has revealed over 200 episodes on his personal podcast and been a visitor on an additional 200, with 100 of those within the closing yr on my own.
Blakney shared his 4 steps to being booked on a couple of podcasts each unmarried month.
1. Outline your function and get transparent to your price
Sooner than beginning your adventure to seem on podcasts, Blakney recommended you “have a obviously outlined function for being on displays.” While your targets don’t must be the similar for each marketing campaign, they will have to be unique. As an example, “one podcast excursion may well be to advertise a brand new product, and every other to construct oneway links on your web site.”
It’s a mistake to squeeze a couple of goals into one marketing campaign and can confuse your message, so break up your efforts up in line with their accompanying function. As soon as you understand your function, determine the worth that you’ll be able to upload to a podcast target market. “The important thing here’s so as to add price, no longer attempt to promote anything else,” defined Blakney. You ought to be of provider, a font of information and a supply of significant insights. Don’t advertise too quickly. “Each and every podcast has an outro segment the place the host will ask how listeners can in finding out extra about you. This is the place you’ll be able to plug your services or products.”
A professional tip is to create a customized touchdown web page to your web site for each podcast you seem on with a unique be offering. “This will likely let you get extra shoppers and observe which podcast generated essentially the most gross sales. You’ll be able to then achieve again out to that display for a 2d look or see if you’ll be able to promote it with them.”
2. Get ready and analysis
“The good fortune price of a podcast outreach marketing campaign is stepped forward by means of having a one-page media equipment,” recommended Blakney. “The pitch emails you ship will have to be brief and to the purpose however offering additional info that you just hyperlink to is a brilliant hack.” This implies an host can at all times in finding out extra. Mix this with level one and use the one-pager to give an explanation for what price you are going to upload to their target market. Spell it out for the host and inform them what their target market will acquire from listening to from you.
Now that you understand what you are going to proportion, it’s time to in finding podcasts the place your message will resonate, to help you achieve your function. “As an example, in case your function is to get extra purchasers on your existence trainer consulting industry, and your message is the way you recovered spectacularly after a divorce, pin down displays the place each the ones subjects meet.” This may come with displays about existence after divorce, displays about getting better from tragedy, displays about private construction, and so forth. Area of interest down into the specifics of your message to search out podcasts which might be completely aligned along with your message and will’t wait to ask you on.
Blakney recommends those 3 ways to search out podcasts. “Seek on Google for ‘podcasts about [topic]’, use streaming products and services equivalent to iTunes or Spotify, in addition to ListenNotes.” Make your shortlist in a spreadsheet and in finding the e-mail addresses of the entire displays, which can be normally on their internet sites.
Methods to blow up your own emblem as a serial podcast visitor
getty
3. Ship pitches and practice up
A very powerful elements of pitching to a podcast are “making sure your message is true for the target market, creating a compelling pitch for your electronic mail, and following up,” defined Blakney, who added, “a compelling pitch does no longer imply a protracted one. The shorter the simpler.” Blakney himself begins an electronic mail pitch “with a compelling or humorous reality about me that piques their passion and assists in keeping them studying extra.”
The primary electronic mail is crucial one and is the person who gets you essentially the most replies, so spend essentially the most time on it. After the primary line, “proportion the worth you’ll be able to upload to their target market. Analysis the podcast by means of going to the web site and social media accounts, studying the display description and paying attention to portions of various episodes.” Come with no less than two personalised strains to exhibit the e-mail isn’t a mass mailout. On the finish, come with a hyperlink on your one-pager or LinkedIn profile so they may be able to in finding out extra about you.
After the primary electronic mail, Blakney recommends no less than two practice up emails. “The primary is to test in and will have to be despatched 3 or 4 days after the primary. Stay it brief.” He recommends you ship every other practice up about one week later, “additionally brief, however with a reminder of who you’re and the worth you’ll be able to upload.” After this, practice up a couple of extra occasions in one-week increments, a tactic Blakney stated has helped his purchasers “safe a couple of extra displays, since many podcast hosts simply want chasing.”
4. Observe and advertise
While you get booked at the display it isn’t the tip of the adventure. Blakney is aware of it’s very important that you just “get ready broadly for the interview and are a super visitor.” This comprises sending any additional info to the host in excellent time prior to the recording date. “Some podcasts have an consumption shape that you just will have to entire.”
Extra recommendation from Blakney for best preparation is to, “concentrate to probably the most most up-to-date interviews and keep in mind of any commonplace questions. Realize parts that seem in each display, equivalent to an ordinary subject of debate or a quickfire query segment.” Observe telling your maximum impactful tales till you’ll be able to ship them completely. After that, it’s putting in place an optimum recording house. “Make certain your room is quiet and that you’ve got a super web connection, preferably hooked up with an ethernet cable.” Blakney recommends making an investment in a excellent microphone, which he stated, “is worthwhile for the sound high quality and way you are going to come throughout extra skilled.”
It’s essential that you just no longer best make a excellent impact at the listeners but in addition the host. Get ready smartly, report a super episode with lots of price, then practice up once more. “The day after the interview, ship the host a thanks electronic mail.” Be a fair higher visitor by means of “sharing any hyperlinks or graphics the host supplies as soon as your display is are living. This will likely display your target market that you’re showing on displays and that can result in you being invited as a visitor on extra.” After that, you may wish to “ask the host for an creation to any in their pals with podcasts that may love to function you.”
Having a confirmed procedure that you just keep on with with out fail is essentially the most robust method to make a good fortune of your podcast visitor marketing campaign. Outline your targets and verify the worth you are going to carry prior to you do your analysis and get started your outreach. Means, practice up, then get ready smartly for each display that has agreed to have you ever on. Practice up some extra to stay the circulate of podcast invites flowing.
