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Leftovers: Lay’s fries up potatoes grown in NFL stadium dust; Opopop creates an interactive popcorn revel in


Leftovers is our have a look at some of the product concepts stoning up all over. Some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We will’t write about the entirety that we get pitched, so listed here are some leftovers pulled from our inboxes.

Lay’s digs deep with potatoes grown from NFL dust

With the NFL playoffs underway, PepsiCo’s Frito-Lay is giving soccer lovers a solution to get even nearer to their favourite staff from the relaxation of their very own sofa.

The corporate has created a limited-edition line of Lay’s Golden Grounds chips through pulling soil at once from NFL stadiums and fields around the nation. Below the attention of Frito-Lay farmers, the soil used to be combined into separate portions of a box to develop potatoes from the grounds of each and every NFL staff. The potatoes have been then fried up into chips, which might be packaged in luggage decked out with NFL staff colours and emblems. To grasp a bag of the chips, lovers wish to pass on Lay’s Twitter web page between Jan. 11 and Jan. 25 and search for particular Golden Grounds sweepstakes tweets.

“The limited-edition chips are our method of celebrating lovers who stand through their groups thru victory, defeat and the entirety in between,” Stacy Taffet, vice chairman of promoting at Frito-Lay North The united states, stated in a observation

Lay’s is not any stranger to incorporating distinctive twists to rejoice a specialised staff of customers. In 2018, it rolled out Lay’s chip flavors as a part of its Tastes of The united states sequence impressed through other areas of the U.S., together with Chesapeake Bay Crab Spice, New England Lobster Roll and Fried Pickles with Ranch for the Midwest.

Whilst the Golden Grounds chips have the similar vintage Lay’s style that customers have eaten for greater than 75 years, the newness of the potatoes being grown in dust from NFL stadiums may well be sufficient to get snackers to do the Lambeau Bounce like in Inexperienced Bay, or the Ickey Shuffle, a landing birthday party carried out through Cincinnati Bengals fullback Elbert “Ickey” Woods within the Eighties.

The particular chips are very similar to what beer corporations have finished within the NHL. Molson Coors scraped and picked up ice from the rink of the Tampa Bay Lightning to create a limited-edition Coors Gentle Champions Ice beer honoring the staff’s 2d instantly Stanley Cup Championship final yr. In step with ESPNthe Pittsburgh Penguins and Chicago Blackhawks have additionally bottled championship ice they performed on and offered it for charity. It additionally used to be made into ice pops all the way through the 2014 playoffs. 

— Christopher Doering

 

Non-compulsory Caption

Courtesy of Opopop

 

Opopop explodes into 2022 with Popcorn Cups

Opopop has any other new solution to taste popcorn.

The corporate’s newest innovation, Peel + Pour Popcorn Cups, is somewhat nearer to the extra typical popcorn customers are used to. Those kernels, which don’t have any taste of their very own, are prepackaged in small cups with a forged chew of flavoring inside of. The entire package deal is dumped into Opopop’s collapsible silicone popper and positioned into the microwave. When the kernels are finished popping, a shake of the popper coats the kernels with flavoring.

“Pop Cups have been born to make snacking extra interactive, scrumptious and fascinating, and we consider we’ve got finished simply that,” Opopop President Sarah McDowell stated within the unlock pronouncing the product.

Peel + Pour Popcorn Cups, which introduced on Wednesday to commemorate Nationwide Popcorn Day, are to be had in 4 flavors: Like Buddahh, Vanilla Vanilla, Salty Caramel and Frivolously Salted. Every cup makes about 5 cups of popped corn, and so they’re that can be purchased on Opopop’s web page. 

Opopop exploded onto the scene final summer season with new inventions in a reasonably stagnant class, in addition to spectacular fundraising and backing from a number of CPG veterans. The startup’s signature product is “taste wrapped” kernels, which permit customers to pop flavored corn of their microwaves. On the time of its release, the corporate famous that the popcorn class grew 13% in 2020, however there were little new innovation to talk of in additional than 40 years

Corporate founders Jonas Tempel and Bradley Roulier have huge revel in within the musical more or less pop. They met as DJs, based the Beatport song retailer and owned a Denver nightclub. Tempel used to be additionally the founding CEO of Beats Tune, the place he led the improvement of what would develop into Apple Tune. Opopop’s backers come with giant names from that global, equivalent to DJ and song manufacturer Tiësto and RXBAR founder Peter Rahal. The startup had raised just about $12 million prior to it had merchandise in the marketplace. 

Gross sales appear to be popping. Within the press unlock, McDowell stated the corporate moved 100,000 kilos of popcorn in 2021.

Simple-to-make flavored popcorn may just reinvigorate the class and fill holes available in the market. Whilst popcorn gross sales have observed nice enlargement, all of that has come from ready-to-eat merchandise, in step with IRI figures cited through the Nationwide Confectioners Affiliation’s Sweet & Snack Nowadays. Within the 52 weeks finishing Oct. 31, 2021, kernel popcorn gross sales have been in reality down 8.1% in comparison to the yr prior. Microwave popcorn, which had greater than seven occasions the gross sales of kernel popcorn, additionally noticed its gross sales decline 3%. Innovation may just lend a hand the ones gross sales really pop — particularly since many shoppers are nonetheless operating from house and searching for fitter snacks.

— Megan Poinski

 

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Courtesy of New Belgium Brewing

 

New Belgium and Imperfect Meals brew options ‘completely just right’ imperfect oranges

Seems aren’t the entirety.

New Belgium Brewing and Imperfect Meals have partnered to create a brand new IPA that makes use of 35,000 oranges that have been deemed imperfect because of little blemishes and scars. Citrus Rescue IPA is dry hopped with citra, lotus and mosaic hops, which New Belgium stated creates a “tangy, orange creamsicle revel in.” The beer is to be had at make a selection outlets around the nation.

The beer no longer simplest serves as a product release, but additionally a social message. In a press unlock, the firms — each qualified B Companies — stated they need to train beer drinkers in regards to the state of meals waste, and cited a ReFed statistic that one-third of all meals grown within the U.S. is unused.

Sustainability has been a big a part of the 2 corporations’ identities. Imperfect Meals, based in 2015, has been on a challenge to do away with meals waste and be offering any other likelihood to blemished however high quality meals. The corporate sells groceries on its web page made up of things that experience beauty, dimension or weight imperfections, and surplus inventory. Final yr it won $110 million in a chain D investment spherical, in step with Crunchbase. As main corporations make pledges to halve the meals waste of their provide chains through 2030, Imperfect Meals is fascinated by meals that has already been deemed unwanted.

“We are hoping this collaboration encourages folks to assume otherwise about how their meals seems and to interact in conversations round meals waste over a chilly beer,” stated Maddy Rotman, Imperfect Meals’ head of sustainability.

New Belgium Brewing has made sustainability a vital a part of its symbol. It measures the emissions at its amenities, together with its Fortress Collins, Colorado, brewery, which is powered through sun panelsB Lab International gave the brewer a B Corp rating of 136.5, when the median rating for firms is 51, for its challenge and transparency. Within the press unlock on Citrus Rescue, New Belgium additionally stated that the U.S. 0 Waste Industry Council awarded the corporate the best certification degree for its paintings to forestall waste from going to landfills.

— Chris Casey



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