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Cognac gross sales bounce 31%, because of the USA and China



Gross sales of the brandy, produced within the Cognac area of France, rose via virtually 31% in price to three.6 billion euros ($4.1 billion), trade staff BNIC mentioned Monday.

Volumes had been up 16% to 223.2 million bottles.

“This enlargement displays an actual restoration of cognac, in addition to new intake behavior,” BNIC mentioned in a observation, noting gross sales had additionally risen when put next with 2019, prior to the pandemic struck.

The outlook will have to stay sure within the coming months for all locations, BNIC added.

The inside track comes after France’s champagne trade mentioned remaining month it anticipated file gross sales in 2021, and follows sturdy effects from a number of spirits corporations.

Cognac gross sales to its greatest marketplace, america, climbed 11%, with 115 million bottles shipped in 2021.

Gross sales to China, its 2d greatest, jumped 56%, with 34 million bottles shipped, whilst Ecu gross sales had been up 8%, to 37.1 million bottles.

In overdue November, spirits staff Remy Cointreau raised its full-year benefit forecast after a better-than-expected first part, pushed via sturdy call for for its top rate cognac in China, america and Europe.

Pernod Ricard, which owns Martell cognac, additionally pointed to a bounce in gross sales in China.

The 2021 harvest, at 867,312 hectolitres, used to be inside the 10-year moderate and will have to give a boost to additional enlargement for the field, BNIC mentioned.



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